Or, is it the fragmentation of the viewing experience across multiple devices and services?

by Kieran Hawe on April 5, 2012

I recently read an article on paidContent.org that talked about how, despite the perceived negative impact it had on Nickelodeon, Hasbro Studios  signed a streaming deal with Netflix.  Basically, industry insiders view Nick’s deal with Neflix as being partially responsible for the networks 26% drop in viewership.

This got me thinking about how my children consume children’s content…no longer are they tied to the TV, now they can play with Dora on my iPad / iPhone, watch shows online and of course through various connected devices. So, at what point do networks stop looking at TV viewership and focus on overall consumer connection?

You can read the full article here: What Nickelodeon ratings curse? Hasbro signs Netflix deal

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