Advertisers who utilize Yahoo’s Sponsored Search can now target ads to specific zip codes - Yahoo Search Marketing Blog made the announcement today. Only Ask.com offers this specific of an option when it comes to geo-targeting, Google AdWords allows for zip code guidance but does not get this exact.
Any search marketer should utilize geo-targeting in some capacity. Geo-targeting does result in fewer clicks, but those clicks are more targeted and qualified – the quality over quantity theory comes into play. “While geo-targeting is usually seen as limiting your area to fewer clicks, one new geo-targeting feature can actually bring you more traffic. If you were trying to reach United States customers before, your choices were either to select the entire market — both the U.S. and Canada — or individually select each of the 50 states. (Oh, and the District of Columbia. How could I forget you, D.C.?)”
Here is the new feature live in the Yahoo Search Marketing interface:
