Search Engine Land confirms what was mention in a Wall Street article back on October 1st – Google will soon offer RSS feeds for web search results. The new RSS feeds will be a component of Google Alerts, which currently only sends out email alerts. RSS feeds for Google’s web search results has no exact launch date but has been long overdue as Google is the only major search engine not doing it.
The addition of a RSS feed within the Google Alerts product isn’t ground breaking, but will simplify the tracking of various keywords for things like brand / personal reputation management and social media optimization. As soon as it goes live I am going to play around with how else these RSS feeds can be utilized. Blog content anyone?