Youtube has been busy the past couple days launching new features, yesterday came the video upload enhancements, today they announced some new features to their YouTube Insights tool. Youtube Insights enabled video uploaders access to detailed information about their videos. The new feature takes video insight one step further by showing actual traffic details and user interactions of the video itself. This new feature called “Hot Spots” allows video uploaders to see details like what part of the video people dropped off and what part people watched over and over again.
“The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine “hot” and “cold” spots by comparing your video’s abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and many are even rewinding on the control bar to see that sequence again. When the graph goes down, your content’s gone cold: many viewers are moving to another part of the video or leaving the video entirely.”
So what does this mean? Well for the average user uploading random clips this probably doesn’t mean that much. However, for anyone that works on building a viral campaign or social media strategies the new insight can give a tremendous amount of detail on why a video is popular and can lead to a better (and more popular) video production in the future. Basically this should be treated by anyone interested in driving more views to their video like any optimization technique used for other web elements.
You can read the entire announcement over at the Google Blog.