If you are looking for best practices in regards to building an online video destination look no further then Hulu.com. Since Hulu launched in private beta last year it has become the gold standard for what a video website with professionally produced content should be – from content, to ad monetization, to social syndication with their embeddable player, Hulu has gotten it right from day one while other competing services have missed the mark. Today Hulu announced feature enhancements which will further increase their user engagement.
The new features of Hulu include:
- Show recommendations
- Topic specific discussion forums
- Actor based search
- Genre-based channel browsing
The timing of the new features come not long after rival video aggregator Joost announced they were going away from the downloadable app and going all browser with a focus on social networks. Hulu doesn’t go as far as Joost but does take some of the wind out of their sails with their new community features. Along with the new features listed above, Hulu also launched 17 new content channels including comedy, horror and anime.
Bottom line is that there are no shortages of online video destinations – whether UGC / professionally produced or short-form / long-form. The power of online video, especially when you factor in Video SEO, is not being lost on the masses. However, the majority of these video destinations focus either on content with no long-tail benefit or make the user-experience a complete disaster. Hulu has the content people want to watch and has focused on the UI so that content discovery comes naturally: content + discoverability = winner.
Watch and learn…