Google Ad Manager, a hosted ad serving and managed solution for website owners, was released in beta last March. Today however Google has taken it out of Beta and made it available without an invitation to the general public. Ad Manager was created to help website owners “increase revenue, cut ad serving costs and save time managing campaigns” – how can you argue with that? All you need to start utilizing Ad Manager is an active Ad Sense account.
So what exactly is the benefit of using Google Ad Manager? Bottom line is that Ad Manager enables website owners, who don’t have a huge sales team, to more effectively monetize their website, optimize ad inventory and maximize ROI. “Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory.”
Some features of Google Ad Manager:
- Supports 32 languages and currencies
- Ad Network Management
- Automatic macro insertion
- Creative preview on live site
- Day and time targeting.
I highly recommend any website owner at least give Ad Manager a try – if you own a medium sized website Ad Manager is a going to be a god-send. Those larger websites with a sales team can continue to use DoubleClick Revenue Center and its suite of publishers solutions.
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I disagree with you.
As a Google Ad Manager for about a month, I’ve NOT been impressed.
The user interface is terrible. Perhaps Apple should make an Ad Manger and show these nerds how to design a useful app.
Other ad managers e.g. Trafficspaces, OpenX etc are far ahead of them.
Just because it has a Google brand doesn’t mean its ready. I advise them to put it back in beta
Maybe if Apple just makes things look pretty and shiny we can get the whole world caught up in a deer in headlights situation where functionality doesn’t even play a role anymore as long as it does “Basic” stuff.