Today Google launched their Google Insights for Search tool aimed at giving digital marketers and advertisers additional insight into searchers behaviors. Insights for Search gives the user the simplicity of typing in any given search term and produces a series of results that can be utilized when building a SEO, PPC, Display, or online acquisition strategy. Google Insights for Search is an extension of Google Trends, but goes into much more detail and allows for greater customization.
Here is a quick glimpse at what Google Insights for Search offers in terms of features:
- Customized results across various keyword.
- Filters
- Target results worldwide or country specific.
- Customize date ranges of results
- Specify categories (e.g. Internet, Games, Health)
- Determine keyword interest over time.
- Search volume by region (worldwide, country or region).
- Top searches related to keyword and rising searches.
The uses for marketers when it comes Google Insights for Search are truly endless. Since I entered the digital world 8 years ago I have always been a strong proponent of utilizing any & all kinds of web metrics to help understand my website visitors and inform marketing decisions. Google Insights for Search is a tool that online marketers should utilize on a daily basis in order to understand as much about their visitors as possible.
But, like any tool – it is only as good as how you use it.
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Interesting…considering the path Google is taking when it comes to data companies like Hitwise and Comscore should be really nervous.