The head honchos at Brightcove, a leading Internet TV service / platform, put together a very interesting article the other day discussing the current and future state of Internet TV. A must read for anyone involved in the creation, distribution and optimization of rich media / online videos. Read the full article, but below are some key points I found to be the most interesting in regards to 2008 trends:
- Branded destinations will compete with the major aggregator by offering consumers a more focused experience.
- Content owners will step up their efforts to to develop distribution strategies that enable wide distribution of their content – with advertising attached.
- Audience monetization will hit prime-time via targeting.
- Three words: Higher-Quality Video
