AOL’s Truveo video search engine site / service has partnered with CBS Radio and its wide selection of local stations to provide searchable video conent. As part of the deal 35+ stations across the country will integrate Truveo’s online video search engine with more following in the coming weeks. Visitors to any of the CBS Radio sites with Truveo integration will be able to search, browse, share millions of videos from thousands of sources across the web…these sources include: YouTube, Dailymotion, CBS, ABC, BBC, Disney, MTV, NBC and many more.
“CBS RADIO is one of the companies at the forefront of converging new and traditional media,” said Kevin Conroy, Executive Vice President of AOL. “By using Truveo to enhance their sites with videos from across the Web, CBS RADIO is giving its listeners a fuller and richer online experience. As CBS RADIO continues to expand the online features they offer to their listeners, we’re looking forward to working with them on this and many other projects.”
“With the boom in online video, incorporating this complementary content on our station websites makes perfect sense as a way to reach this ever growing audience,” said David Goodman, President of Marketing, CBS RADIO. “Truveo’s easy-to-use developer tools allowed us to quickly implement its video search engine so our listeners and website visitors can have a world-class video experience.”
In the end this is a good deal for everyone around..but, how much traffic do these sites really generate? I am sure they have good numbers but nothing to brag about. The true value of the deal is Truveo’s ability to expand its brand to a new audience and hopefully start to gain overall traffic growth to Truveo.com
