Apollo Group, which is best know for their for-profit University of Phoenix, announced late yesterday that they would be acquiring online ad network Aptimus for close to $48 million. By acquiring Aptimus, the Apollo Group will have be able to maintain their marketing push but in a much more cost effective manner.
Aptimus, based in San Francisco, will continue to provide its services to advertisers and web publishers, their clients include Proctor & Gamble, Nokia, Dell, Vonage and many more.
Apollo Group is one of the largest advertisers online and considering the consolidation of major ad networks it shouldn’t come as to big of a surprise that advertisers would step in and scoop up what is left. Apollo did make it a point to say they will continue their existing relationships with competing ad networks
