I recently read an article on paidContent.org that talked about how, despite the perceived negative impact it had on Nickelodeon, Hasbro Studios  signed a streaming deal with Netflix.  Basically, industry insiders view Nick’s deal with Neflix as being partially responsible for the networks 26% drop in viewership.

This got me thinking about how my children consume children’s content…no longer are they tied to the TV, now they can play with Dora on my iPad / iPhone, watch shows online and of course through various connected devices. So, at what point do networks stop looking at TV viewership and focus on overall consumer connection?

You can read the full article here: What Nickelodeon ratings curse? Hasbro signs Netflix deal

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Verizon iPhone 4 Commercial

January 21, 2011

The first commercial promoting the iPhone 4 on the Verizon Network just went up. The message? Simple and sweet – you have waited for this moment to arrive and it is almost here. No music, no shots of the iPhone, no “Can you hear me now”. Just anticipation and soon to be reward.

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Groupon CEO Gets Reputation Management

January 19, 2011

Groupon, the local daily deals platform built on social engagement, is known for its seemingly instant success, massive growth and never-ending IPO / buyout rumors.  However, the darling of the current web 2.0 (or is it now 3.0) bubble is not without its flaws. Any company, regardless of how nascent and flawless they may seem to [...]

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Strategy is only a piece of the digital puzzle

January 11, 2011

I sometimes wonder if coming up with a strategy is the easiest part of building a digital marketing plan. Get some smart people in a room, throw out some ideas, put down the best in a nice presentation and then boom you have an award winning strategy plan everyone fawns over. But, does a good [...]

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2010 Social Networking Map

August 11, 2010

I love data visualization, plain and simple. The below 2010 Social Networking Map is one of my favorites for numerous reasons – mainly due to the humorous take on Social Networking destinations that are, well, not heading in the right direction.

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(Example) Marketing Plan for Multi-Channel Web Focused Business

June 15, 2010

Last year I put together a “one-sheet” Marketing Plan for a major companies fledgling web business.  Senior management was impressed with what I presented – but, I ended up not accepting the assignment. Therefore, since a good amount of time has passed I have decided to share what I put together  (with all identifiable information [...]

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Stephen Colbert promotes “BING” for charity (Video)

June 9, 2010

The Colbert Report has always been one of my favorite shows – the combination of political satire and Stephen’s character acting is unmatched. One part of the show that I have always loved has been their creative use of integrated product placements. Stephen always seems to be able to not only promote, but make fun [...]

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